Background music is more than just filling an awkward silence in a retail store. It's a tool to improve your store's performance and the experience of everyone who walks in.
It creates a fully branded experience and environment.
It reduces customer stress and improves customer attitude.
It provides clues to customers about how fast they should move around the store.
Increases employee satisfaction and productivity.
Increases sales.
Corporate Radio Effect in Retail Stores
Imagine walking into a retail store and perhaps hearing nothing but the hum of an air conditioning unit or the click of fingernails of the cashier at the checkout. This may sound strange and disturbing. Or imagine a customer visiting a luxury boutique and the music is too loud or he is using vulgar language. It certainly won't leave the kind of impression that will keep a customer in a visit or even keep them coming back for more.
Most of today's customers are accustomed to some kind of in-store sound, especially music. The absence of something from above can leave shoppers confused, unwelcome, and possibly dissatisfied.
Most retailers spend countless hours and resources perfecting the store atmosphere. In-store audio, if configured correctly, can play an important role in creating a good atmosphere. The right sound and quality background music can put shoppers in the mood to strengthen their brand image, attract more customers and ultimately increase the opportunity to sell, as well as push shoppers to buy.
What can you add to your store with quality music?
Create and differentiate your brand
Do you run family-friendly stores with a welcoming atmosphere? Are you nervous, lively and energetic? The tempo, volume, and style of the music you play can help convey your brand's personality to customers before they even walk in your door. Music is such an effective cue to a brand's image that it is often enough to hear the notes from a store to understand the personality of the brand and its products. Imagine you are shopping for suits at a mall. You probably won't go into stores that play rap or dance music, as they're unlikely to stock up on formal wear. If you're considering changing or rebranding your stores, music can be a powerful tool to achieve your brand redesign goals.
Encourage people to shop with Corporate Radio
Research shows that music can influence shoppers' choices and how much they buy. A 2005 study found that people tend to spend more on impulse purchases when playing pleasant music. This effect was present even when people did not notice the music playing in the store, suggesting that music has a subconscious influence on their shopping habits. Even more interestingly, the type of music played can act as a trigger for certain purchases. For example, classical music has been found to influence shoppers to buy more expensive items. Scientists believe that this may be because classical music evokes feelings of high quality and elegance, thus influencing shopping decisions. If you run a premium store, you might consider playing classical tunes as a backdrop to your customers' visits. In a study published in Nature in 1997, the researcher played various types of music in a wine shop. They discovered that when playing French music, people would buy more French wine; Instead, people bought more German wine while German music was playing. Surprisingly, shoppers themselves were unaware that music had any effect on their wine choices. So is your music strategy designed to support your specific sales goals?
Add subjectivity to your brand
Did you know that customers can tell what kind of business you have just by listening to music in the background? Even before the customer enters a business, music is enough to teach them some things they need to know about the brand by listening to the notes that come out of it. For example, rap music is rarely heard in a store that sells suits and other formal wear. However, this song can be easily heard in sports shoes stores. Music can help you achieve your branding goals. However, you should be careful when choosing music so as not to mislead them. At this point, corporate radio companies come into play. By providing your customers with a unique shopping experience with quality and royalty-free music selected according to your brand's industry and customer base, they save you from this trouble by adjusting your music and announcements in order to ensure that both customer satisfaction and sales increase significantly.
Determine the pace of shoppers
Research shows that the pace, rhythm and volume of in-store music affect the pace of in-store customer flow. When quiet music is played at low volume, people tend to wander slowly through the corridors; On the other hand, when playing energetic, loud songs, people tend to increase their speed in the store. For example, a retailer may decide to play fast-paced, louder music near closing time to encourage customers to browse the store quickly; conversely, slow music can be played during off-peak times to inspire and encourage shoppers to browse and browse longer.
Increase productivity
According to science, music drives sales. well how's that be possible? According to a market study conducted by an unbiased magazine, music has a significant impact on customers' purchasing decisions. According to the findings, appropriate music selection can increase sales.
If you play the right music in your store, customers will hang out in a calm and free environment. People do not buy on their means, but their moods play an important role in their actions. If they're willing to spend more time in your retail store (give them a reason to stay), they won't leave with an empty bag.
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